Age of The Nerd
Step into a pastel dreamworld: POP MART’s Ultimate Play Stop popped off at San Diego Comic-Con 2025, and it was as fun, colorful, and collectible-crazed as ever! Let’s dive into the whirlwind of cuteness and exclusives that made the POP MART booth one of SDCC’s most buzz-worthy highlights.
🎡 A Booth That Felt Like a Theme Park
POP MART hit SDCC in style with Booth #135 transformed into the Ultimate Play Stop—a whimsical, immersive space filled with towering character displays and bold branding. Icons ranging from Space Molly and Skullpanda to Dimoo and Molly lined the walls, drawing in fans from across the convention floor.
🔥 SDCC Exclusives & First Releases
POP MART dropped exclusive collectibles and global debuts to satisfy all levels of fandom:
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DUCKOO Fountain Figure – $43.99 (SDCC exclusive)
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Nyota Love is Armor Figure – $152.99 (SDCC exclusive)
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MEGA SPACE MOLLY Hot Wheels 400% – $314.99 (Global debut)
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Star Wars Bobble Head Series – $19.99 per or $238.99 full set (Global debut)
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Nyota Love Comes with the Wind Figure – $34.99 (Global debut)
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Peach Riot POP BLOCK Pendant Series – $24.99 each or $149.94 full set (Global debut)
Horror-lovers were also given a sneak peek at the upcoming Chucky Blind Box Series, ahead of its fall release.
🎟️ Labubu Mania & Blind Box Frenzy
At the center of it all was Labubu, the “ugly-cute” champ inspired by Nordic mythology and created by Hong Kong artist Kasing Lung. Fans queued by the hundreds to snag it via the Comic‑Con Exclusives Portal lottery. After 3 PM each day, the booth opened to general access—but supplies evaporated fast.
Labubu’s popularity soared after celebrity endorsements from Rihanna, Lizzo, Dua Lipa, and Blackpink’s Lisa, and it continues to drive demand through early 2025.
🍭 Beyond the Convention: POP MART x IT’SUGAR Pop‑Up
POP MART collaborated with IT’SUGAR for a pop-up shop in San Diego’s Gaslamp District, open July 24–27. This candy-meets-collectible mash-up featured beloved characters like Peach Riot, Crybaby, DUCKOO, and Pino Jelly—alongside DIY candy stations, daily giveaways, and a sticker sheet with purchase. A national sweepstakes even offered prizes and IT’SUGAR gift cards to lucky fans.
🧡 The Community Energy Was Electric
POP MART’s booth wasn’t just a merch destination—it was a place where cosplayers, designers, collectors, and brand-new fans mingled. Exclusive signings, like the in-booth session with Nyota creator KaKa on Friday and Saturday from 2–3 PM, brought artists and fans even closer.
✅ Final Score: 10/10 Would Pop Again
POP MART didn’t just participate in SDCC—they owned it. From lightning-fast exclusives to immersive design, community moments, and sweet collaborations, their presence was approachable, energetic, and utterly memorable—like a best-of‑fan‑experience highlight reel.
Whether attendees walked away with blind boxes or just camera rolls full of pops of color, everyone left with a little bit of POP MART magic.
SDCC 2025 may have had countless attractions, but POP MART’s Ultimate Play Stop was a standout: cute, quirky, collectible, and irresistibly fun. We’re already dreaming of next year’s return—hopefully with even more vinyl surprises, blind‑box thrills, and that unmistakable POP MART buzz.
@ageofthenerd Don’t miss the @POP MART US booth @San Diego Comic-Con! Get you hand on some amazing exclusives including Duckoo and of course Labubu! #popmart #popmartglobal #duckoo #labubu #exclusives #sdcc #sdcc2025 #comiccon #sandiego ♬ original sound – Labubu
